Notes on Ross Parry’s Presentation: The end of the beginning: Normativity in the postdigital museum

Final set of Notes from ‘The Shape of Things: New and emerging technology-enabled models of participation through VGC’ conference at Leicester’s school of Museum Studies, part of the AHRC-funded iSay project focusing on Visitor-Generated Content (VGC) in cultural heritage institutions.  Ross’s talks always inspire and make me feel very insignificant in terms of theory in equal measure.

Ross Parry: The end of the beginning: Normativity in the postdigital museum

  • Based on new research into how 6 UK national museums
  • Are 6 national museums showing a national trend? Or just highlighting that those with money can play more?
  • naturalise ‘digital’ into their overall museum vision
  • Digital being naturalised within the museum…
  • 1980 paisley institute fox communication research- the museum in 1980
  • Connected museum
  • Normative
  • The duality of technology rethinking the concept of tech in organisations
  • Wanda Orlikowski – dynamic relations between information technologies and organizations over time
  • Has digital in museums become normative?
  • Structures of domination, structures of legitimisation, structures of signification.
  • Digital as a recurring motif
  • Digital being naturalised within the Museums vision and articulation of itself – once limited information on digital, forced to highlight ‘digital’ in strategies, organisational structures and projects has evolved to being incporated throughout.
  • A preparedness for a post digital org structure
  • Actively recruiting blended roles
  • The presence of digital thinking
  • Digital being part of the generative and ideation moment
  • Blended production
  • Strategising for a multiplatform future
  • No need for digital to be strategised separately.
  • post-digital museum is one where digital technology has become transparent: it has become so permeated into everyday activities that we no longer reflect upon or feel challenged by its digital character.  Personally I don’t think this is true in the practical and operational issues of museums.  It might resonate in Digital departments, but not throughout the whole of the museum.
  • What does post digital stance have for how we situate research?
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