New and emerging technology-enabled models of participation through VGC: 3 Social Interpretation and QRator

3rd  post of Notes from ‘The Shape of Things: New and emerging technology-enabled models of participation through VGC’ conference at Leicester’s school of Museum Studies, part of the AHRC-funded iSay project focusing on Visitor-Generated Content (VGC) in cultural heritage institutions.

My Notes on both Jeremy’s and Jack’s presentations are brief as I know both projects pretty much inside out.

Jeremy Ottenvanger – Inbound Communications as a catalyst for organisational change

  • A tale of two fiefdoms- who is responsible for responding to VGC
  • Characterising online contributions:
  • personal: emotional, opinion, personal information, anecdotes, family history
  • requests and queries: object info, valuation, family history, digitisation and licencing, offering material, access, history, general/website
  • informational: new information, corrections
  • online comments tend to be more thoughtful than in-gallery comments online commenters have sought out the content, so already have a deeper engagement with those specific items, rather than just coming across them while moving through the physical gallery.
  • important issue of sustainability of VGC. How do museums resource it in the long term?
  • IWM trying to find an internal workflow that was appropriately responsive to online comments
  • A gap between two departments – collections access and digital media
  • Sources of value:
  • External mission value- giving people what they want
  • Engagement through UGC contribution
  • Internal mission value- strengthening the missions values
  • Shaping future services
  • IWM don’t have a plan. Yet.

Jack Ashby: The Grant Museum and QRator

  • A turtle is a turtle. That’s a fact. How can visitors participate in Natural History Museums
  • For the Grant Museum the act of participation isn’t enough. It has to have a more in depth levels.
  • Are museum visitors unwitting guinea pigs?
  • allowing content to go live post-moderated
  • Both Areti and Jack raised issues about the subjective nature of moderating VGC.
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